Arbonne International, LLC

  • Email Marketing Manager

    Job Locations US-CA-Irvine
    Posted Date 4 weeks ago(10/19/2018 1:55 PM)
    ID
    2018-4060
    # of Openings
    1
    Category
    Marketing
  • Overview

    The Email Marketing Manager is responsible for leading the strategy, development and execution of Arbonne's email and text marketing, with a focus on segmentation, behavior-based targeting and automation. The Manager will manage a team of 2 specialists and will partner with global product marketing and field development leaders to achieve Arbonne's sales and customer acquisition goals. The Manager of Digital Communications will utilize the full capabilities of the Salesforce Marketing Cloud platform to deliver results.

    Responsibilities

    • Drive Arbonne's digital communications strategy including email marketing, SMS text messaging, Facebook Messenger and other 1-1 digital communication channels.
    • Focus on targeting automated email marketing campaigns from the import of data to segmentation to design, copywriting, code and delivery.
    • Lead the development and delivery of over 50 email marketing campaigns each month, versioned by the customer type, country and up to 5 languages.
    • Collaborate with project managers, stakeholders, product marketing, field development, events team and creative team peers to deliver outstanding marketing campaigns.
    • Assess and report on marketing campaign effectiveness using Salesforce reporting, Google Analytics and other tools. Optimize Arbonne's approach based on results.
    • Develop Arbonne's strategy for SMS and Facebook Messenger text marketing.

    Qualifications

    The Manager of Digital Communications will meet the minimum qualifications below:

     

    • 10+ years’ experience in email marketing and digital communications
    • 3+ years’ experience using Salesforce Marketing Cloud including Email Studio, Automation Studio, Journey Builder and Content Builder
    • Expertise in designing effective email campaigns including subject line, call-to-action, A/B testing, copy and image usage, dynamic content and personalization
    • Expertise in email coding including HTML, Dreamweaver and Photoshop
    • Ability to present and defend design decisions to a diverse group of stakeholders
    • Strong oral and written communication skills
    • Curious, organized, talented and extremely collaborative
    • Passionate, positive and eager to take on new things
    • Self-motivated and ability to inspire others
    • Bachelor's Degree in business, digital marketing, technology or related field desired.
    • Direct Sales, beauty, health and wellness industry experience is a plus!

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    Discover Arbonne

    Thank you for visiting the Arbonne Career Site! As you can see, we are actively seeking amazing talent to join our growing team of dedicated professionals across various areas of the business.

    From Creative, Customer Service and Events — to IT, Operations, Product Marketing and much more — we proudly employ hundreds of dynamic, enthusiastic and positive people who work to make a difference every day. Our mission is to transform lives through pure, botanically based ingredients in scientifically tested products; a pure, healthy lifestyle; and the pure joy of helping others. We believe in the power of our people and our products to transform your life, and in turn, the lives of others. This is at the heart of what we do and who we are at Arbonne.

    If you did not find a current listing for a role that might suit you, we hope you will take a moment and upload your resume for us to keep on file in consideration for future job openings. We will then add you to our email database and automatically keep you informed about new positions and related updates. We would love to stay in touch!

    About Us

    Founded in Switzerland in 1975, and brought to the U.S. in 1980, Arbonne International creates personal care and wellness products crafted with premium botanical ingredients and innovative scientific discovery. Arbonne’s personal care and nutrition formulas are vegan certified, cruelty-free, formulated without gluten, dermatologist–tested and adhere to a strict Ingredient Policy. Arbonne products are available at arbonne.com or through an extensive network of Arbonne Independent Consultants in 7 countries: U.S., Canada, Australia, Poland, New Zealand, Taiwan and the United Kingdom. Arbonne is a privately held company headquartered in Irvine, California.